Travelocity is a Huge Success for Expedia and Orbitz
Skift Take
Orbitz Worldwide paid $10 million to acquire the Travelocity Partner Network in late February 2014 and would pay an additional $10 million if the affiliate network hits certain performance targets this year and in 2015. This is a nice acquisition for Orbitz Worldwide because the private label sector was already an important part of its business.
Travelocity's parent, Sabre, didn't have much success with its online travel agency in recent years, but Orbitz Worldwide and Expedia Inc. are benefiting greatly from the pieces of Travelocity that they have picked up.
In releasing its second quarter results August 7, Orbitz Worldwide disclosed that its total revenue climbed 10% to $248.1 million year over year, and the Travelocity Partner Network, which Orbitz Worldwide acquired in late February, contributed 7 percentage points of that revenue growth.
Orbitz Worldwide also disclosed today in a Securities and Exchange Comm
