Expedia Piggybacks on #TBT Social Media Trend for Summer Promotion
Skift Take
Expedia is showing off its marketing acumen by tapping into a popular social media trend that gets people talking about the brand and thinking about their own upcoming trips.
Using the social media hashtag #ThrowbackThursday as inspiration, Expedia is launching a new marketing campaign that runs through the end of summer.
Expedia is giving away free trips to travelers t
