5 Travel Brands Winning on Social Media for the Week Ending July 18, 2014

The notable moves on social media didn't take place on Facebook this week. A series of YouTube videos that was strategically timed helped one brand acquire new subscribers, while user-generated contests paired with opportunities to win prizes were very popular on Instagram. Also, collaborations and kudos on Twitter pushed the Follower count higher for some. Each Friday, we call out travel brands that have stronger than usual activity on social media. Using SkiftIQ, we’re able to track current performance versus past (60-day averages, unless otherwise noted) as well as notice spikes in activity that demonstrate a brand either has a viral hit on its hands, or a public relations mess to clean up. Learn More at SkiftIQ The latest social activity on SkiftIQ for the week ending July 18, 2014: 1. Airbnb on YouTube and Twitter Belonging. That's the concept behind Airbnb's rebranding initiative. T