Mobile Revenues and Interaction Still a Work in Process for Airlines
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Airlines are counting on demographic shifts toward younger passengers to boost ancillary sales on mobile devices.
The mobile revolution hasn't exactly made its way into airlines' sales of ancillary services -- at least not as fast as they wanted it to.
However, airlines are banking on their sales of ancillary services through mobile devices growing exponentially by 2017 as 98% of airline officials in a SITA survey indicated they plan to expand ancillary services.
A 2014 SITA Airlines IT Trends Survey found that while passengers haven’t heavily used smartphones to interact with airlines, in three years airlines expect 11.6% of ancillary sales to come from mobile, an increase of 9.2 perce
