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Google Data Show U.S. Staycations Rising This Summer

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Skift Take

Despite an international increase in travel, some consumers are still looking for good deals and affordable escapes that are often only possible in their backyards.

— Samantha Shankman

Staycations are more than just a buzzword made up by the travel media for click-worthy headlines.

According to Google data, searches for “staycations” peak every year during July, and searches are already 10 percent higher this year than in 2013.

The most searched-for destinations by residents in six major U.S. cities are the cities in which they live. The second most popular searches are for destinations located a few hours’ drive away: That’s Atlantic City for New Yorkers or Savannah for Atlantans.

This staycation trend is happening while there is also a global increase in international travel, bolstered by an improving economy and greater consumer confidence.

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New Skift Research Project: The 2017 Digital Transformation Report

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