Groupon Launches Tonight-Only Hotels in Its Mobile Apps
Skift Take
Groupon's launch of tonight-only hotel deals in its mobile apps isn't exactly the "shot heard 'round the world," but Groupon has the audience and scale to do some damage.
Ten months after acquiring Madrid-based same-day hotel app Blink, Groupon launched a last-minute and mostly tonight-only hotel-booking feature in its mobile apps to compete against HotelTonight and similar apps around the world.
These Getaway Tonight deals are mobile-only, and are sourced through a new extranet that enables hoteliers to load their last-minute, distressed inventory at any time, a Groupon spokesperson says.
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