Mobile Check-In Progress Way Below Airlines' Expectations
Skift Take
When it comes to performance-tracking of their mobile initiatives, more than one third of airlines surveyed by SITA indicated they don't track them. Their priorities obviously are elsewhere, but this is at airlines' own peril.
The percentage of global travelers checking-in for flights using their mobile devices has been growing, but the adoption rate in 2014 is only about half of what airlines expected in 2010.
That's one of the findings in a new SITA report, Airline IT Trends Survey 2014, which found that 4.6% of passengers on average use mobile check-in globally. The survey was published i
