Why You Don’t Need to Create the Next Mobile Business Travel Tool
Skift Take
The corporate travel space is keeping up with modern road warriors by turning to the consumer technologies that meet their demanding, mobile needs. Innovative business travel buyers are catching on and seeking out TMCs whose early adoption and ability to customize these tools deliver the perfect fit for their organizations.
It’s no secret that we are increasingly reliant on digital devices – in fact, for the first time this past January, mobile apps and browsers accounted for more internet traffic (55%) in the United States than PCs.
Not surprisingly, the mobile population of business travelers figures prominently in this trend, with 95% owning a smartphone while 64% own a tablet – and they take an average of three to four devices with them when they travel. Clearly they’re hungry for digital and mobile solutions to facilitate their lives on the road.
As a whole, however, the corporate travel space has yet to be able to satisfy their needs.
Whereas 89% of corporate travel buyers/managers feel that mobile is h
