Global Travelers Willing to Trade Privacy for Smarter Transit Tools
Skift Take
Many travelers are already unknowingly sharing data on the road so taking control of that data and maximizing its benefit is a smart move that will gain popularity as mobile, data-informed planning become easier to access and understand.
Today's travelers are more willing to exchange their personal data for smarter travel tools than expected, according to a new report published by MasterCard.
Up to 67 percent of global travelers are willing to share data for a service that chooses the quickest public transit route for a specific journey or recommend
