How the Top 5 Online Booking Sites Compete on Mobile
Skift Take
Layering nearby capabilities and restaurant reviews on top of hotel and flight reservations are a power play in popularizing mobile app usage.
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A large online desktop presence is not an indicator of a similarly strong mobile presence.
In this case, we compared total reviews across iTunes and the Google Play story for the top five biggest desktop booking sites: Booking.com, Airbnb, TripAdvisor, Hotels.com, and Expedia (Read "The Most Popular Online Booking Sites in Travel"). The total number of reviews for iOS
