Greyhound CEO on the Challenges Facing Bus Booking Startups
Skift Take
The bus market is considerably different from air travel and hotels, but based on Greyhound's startup experiment there still remains an opportunity for one or two bus travel aggregators to break through.
The growth potential for bus ticketing aggregators is limited by the size of the North American bus market, attests Greyhound CEO David Leach.
"I don’t see it going as big as some of the startups say they’ll go, because the industry isn’t as big as you might think," shares Leach who, while well aware of the popularity of travel aggregators and metasearch throughout the travel industry, isn't yet convinced of its usefulness to the bus market.
"As the CEO of the company that has the
