How the Top 5 Booking Sites Compete on Facebook for Users and Likes
Skift Take
A picture is worth 1,000 words. A Facebook Album is worth "talking about." Don't hesitate, ask your fans to share their prized travel photos, it's a win-win proposition.
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During the aughts, third-party booking sites like Orbitz, Travelocity, and Hotwire were the go-to sites for travelers.
With the trio's dwindling popularity, it is apparent that offering discounted flights, hotels, cars, and vacation packages are no longer enough to compete for consumer's attention online.
The reality is, today's traveler has a more holistic approach in organizing their trips. They want information and reviews from real people which allows them to freely make their own association with destinations, activities, and events. On the flip side, online travel agents are expanding their offerings and becoming more like concierge services to better meet their customers' interests to keep them on their site long en
