Priceline Group to Acquire OpenTable for $2.6 Billion
Skift Take
The Priceline Group? Restaurants? Yes, the agreement to acquire OpenTable is about mobile, and the push by TripAdvisor and now Priceline to fully engage their customers on the go when they are already in a destination -- or when they are traveling for business.
The Priceline Group found the sixth company to fill the chair at its table of portfolio companies, agreeing to acquire OpenTable for $2.6 billion, a Priceline spokesperson confirmed.
“Our companies are built on similar foundations," Priceline Group spokesperson Leslie Cafferty told Skift. "we both work tirelessly to deliver a supreme digital booking experience for our customers and world-class marketing solutions for our partners, so this is a natural extension for the Group.”
"The kind of work that we do day-to-day is very similar," Priceline CEO Darren Huston said i
