Priceline CEO on Why Amsterdam Is Better for Business Than Silicon Valley


Skift Take

The Priceline Group's culture is fairly buttoned up so the company wouldn't think about doing Airbnb-style apartment rentals at this juncture, but if the legal hassles eventually get sorted out, then Priceline would take a hard look.
Priceline Group CEO Darren Huston much prefers Amsterdam, where its largest brand, Booking.com, is based, to the supposed allures of Silicon Valley. "You would think it was a negative, but I'd say it's a big positive," Huston told the Wall Street Journal, referring to being based in Europe. "It's almost like we're fishing in a different pond and we're the thing to do [for job seekers in Europe]." "In Silicon Valley, people are walking in one door and out the other door every single day," Huston said. "In the Netherlands, the government works very much wit