Priceline Acquires Buuteeq and Gets Deeper Into Being Hotel-Tech Provider
Skift Take
The acquisition appears to highlight an effort by the Priceline Group to deepen its involvement with its hotel partners by providing digital marketing services above and beyond selling their rooms online.
The Priceline Group, which is the largest accommodation provider in the world, announced it acquired Buuteeq, a digital marketing platform for hotels, and in so doing the Priceline Group gets deeper into its burgeoning role as a hotel-tech provider.
"We are delighted to welcome Buuteeq as the newest member of The Priceline Group," said Darren Huston, Priceline Group CEO. "Buuteeq has built an innovative, cloud-based marketing platform that we see playing a key role in helping us deliver even more value to our global accommodations partners worldwide.”
The Buuteeq team of around 200 employees joins the Priceline Group's Booking.com unit, and will be able to market its services to i
