TripAdvisor To Fix Its Lack of Attention to Restaurants and Attractions
Skift Take
TripAdvisor is just getting around to addressing all of the massive restaurant content that it already has. As metasearch players already know, Yelp and OpenTable should pay attention as TripAdvisor tries to eat their lunch.
A financial analyst told TripAdvisor CEO Stephen Kaufer that in a recent search of the site the top-rated restaurants in Boston were for a sandwich place and a gelato shop.
Kaufer chuckled at the query and said he recently brought up the same example internally at the company.
"That's a relatively poor excuse fo
