How Hotels Became Hip to Online Reputation Management
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Understand the questions, get the context, get the answers, get the report.
Recently, we came out with a new report, The Next Phase of Online Reputation Management for Travel Brands, which examines what’s coming next in online reputation management for travel brands: strategies, technologies and main players in the sector.
Below is a short extract that addresses how the hospitality sector became hip to online reputation management and learned to live with and in it.
Get the full report for more insights and strategies on ORM in 2014.
Statistics help tell the story. Specifically among U.S. travelers, 95% say they are influenced by online reviews.One-fourth to one-third of all consumers look at online hotel reviews and place a significant weight upon the reputation that such feedback
