Travel Industry's Mobile Revenues Are Much Lower Compared to Other Sectors
Skift Take
Travelers on the go seem to be a natural fit for mobile, but making mobile adoption more difficult is the stubborn fact that it can be a lot harder to book a hotel and compare prices elsewhere than it is to buy a piece of furniture on eBay. That travel industry is making strides, but other industries are more advanced.
While companies from the Priceline Group to Expedia tout their proliferation of mobile traffic and bookings, mobile adoption in the travel industry has lagged other ecommerce and social media sectors.
That's the view of financial services firm PiperJaffray, which argues in a company note about TripAdvisor that the travel industry's mobile adoption has been relatively sluggish.
"While the proliferation of mobile devices has disrupted search, social and e-commerce, the influence on online travel has arguably been less than seismic," PiperJaffray states. "Less than 15% of travel bookings are mad
