Majority of Fliers Use In-Flight Wi-Fi For Entertainment and Personal Use, Not Work
Skift Take
The in-flight Wi-Fi sector is just revving up globally, and lots of user habits are still to be understood and defined, along with the business models that will follow and enable it. Some interesting results here hint at the possibilities.
As in-flight Wi-Fi becomes much more pervasive, passenger adoption of it is increasing.
But user habits are still to be studied and defined. We decided to ask U.S. in-flight Wi-Fi users about their habits and patterns of usage to better understand how they use it.
Using Google Consumer Surveys, we asked U.S. users a series of questions. Starting with the qualifying question, "Have you used Wi-Fi on an airline before?" we then drilled down to why those who answered "yes" u
