5 Travel Brands Winning Social Media Week Ending May 23, 2014
Skift Take
While photos and hashtags are still worthy forms of social media currency, customer service is proving to gain more value for airlines.
Although the Thai military coup made world news on May 22, it wasn't a notable event on social. Nonetheless, we took a peek and found that there were only a handful of brands that acknowledged to this sociopolitical event in addition to our weekly social media winners.
Martial law was instituted with a 10pm-5am curfew but it didn't restrict travelers who were leaving or arriving by air. With that said, it was surprising that Suvarnabhumi Airport didn't inform their audience on social. Amazing Thailand, Thai Airways, Bangkok Airways, The Four Seasons and The Peninsula expressed their concern for their staff and guests in Bangkok.
Walt Disney World Resorts social activity outperformed the four airlines that were quite active in customer servic
