T-Mobile Customers Using 28 Times More Data Internationally Since Launching Unlimited Data Plan
Skift Take
T-Mobile's unlimited data plan for international travelers is fantastic news for travelers and travel businesses. Now, if only T-Mobile's rivals would follow along.
It was the shot -- or data plan -- heard 'round the world in October 2013 when T-Mobile debuted a plan with unlimited international data and texting in 122 countries, and flat-rate calls with no roaming charges at 20 cents per call.
For travelers worried about data charges for accessing emails, viewing maps, using navigation and all sorts of apps to find their way around unfamiliar cities when traveling, this was the news they had been waiting for.
Now, T-Mobile has revealed usage statistics since the advent of the program within its Simple Choice plan: In the first quarter of 2014, T-Mobile customers traveling outside their home countr
