2014 › April

Faster Wi-Fi will make passengers of all ages happy, but it takes turning that connectivity into a facilitator for sharing via influential accounts to turn greater bandwidth in a grassroots social movement.

The lure of bag fees may be too much for JetBlue to resist, but it would take a big brand hit if it decides to do so. Coupled with the airline's new business class service, many passengers will wonder if the JetBlue they loved is gone forever.

Airlines have no trouble getting passengers to use Wi-Fi -- when it's offered for free. The brand benefits would be enormous if JetBlue kept it that way. Other airlines should consider doing likewise.

Airlines could easily afford to retrofit all their seats with a $2 armrest fee that every flyer would be happy to pay.

The Priceline Group is the dominant online player based on its scale, speed, search engine marketing strategy, and conversion skills, but perhaps its compensation policy should be added to the list of factors, as well.

As the lines between independent and branded travel content blur, it will matter less who is presenting the content and more whether it's relevant and actionable for the targeted reader.

Should there be stiffer requirements to get into the TSA PreCheck program as it expands, and the results of the Harris Poll suggest? It's not a bad idea, resources-permitting.

TV advertising competition among the big online travel brands has been cutthroat of late so TripAdvisor has a lot riding on its new creative agency and the campaign itself.

New Orleans managed to triple its impressions with a relatively small budget by finding their target visitors where they already looked online and by investing in quality content that engaged and piqued the interest of those travelers.