TripAdvisor Selects New Advertising Agency in Bid to Retool Campaign
Skift Take
TV advertising competition among the big online travel brands has been cutthroat of late so TripAdvisor has a lot riding on its new creative agency and the campaign itself.
TripAdvisor hopes to be back on the air with a new television advertising campaign before the peak summer-booking season, and has selected a new advertising agency, Johannes Leonardo, to develop the campaign.
TripAdvisor says Johannes Leonardo, which has created campaigns for Google, Diet Coke, and Chanel, among others, will be its lead global creative agency. The previous campaign, which officially debuted in
