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5 Digital Trends We’re Tracking at Skift This Week


Skift Take

Google got a big endorsement from online booking giants this week, while airlines learned new things about what flyers would pay for to connect at 30,000 feet.

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Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
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Hotels

Marriott's Latest Report: 9 Things We Learned

In good news for Marriott, travelers who've been flooding its hotels since the pandemic have been willing to pay prices that reflect a higher cost of doing business.