Ad Tech Is Driving One-to-One Marketing in Travel Booking
Skift Take
It is about showing somebody an ad in the exact right timeframe, and for the exact right product, in the place that they want to go. Get the report, get deeper insights into travel booking tech.
Last week we launched our latest Skift Trends Report “Evolving Strategies in Travel Ad Tech and Bookings“, examining the online advertising technology driving bookings in an increasingly complex display-ad environment. Below is a short extract from it, get this definitive report on how ad tech is changing the future of online booking in travel.
A survey conducted in fall 2013 showed that 85% of advertisers employ programmatic strategies. Within that context, programmatic media buying is expected
to accelerate. Recent reports suggest that its compound annual growth rate through 2016 will be in the neighborhood of 59%. And while the data driving programmatic isn’t new, what travel can do with it — newly linking togeth
