How Microsoft Squandered a Chance to Be a Force in Travel
Skift Take
Whether Bing Travel/Farecast could have made it and competed just based on the flight prediction differentiator is open to debate, but Microsoft Bing never even gave it a try.
If it's possible to have a funeral for a travel company that's already been dead for awhile, then this would be an opportune moment because Bing Travel ended its flight predictions that advised users to buy now or wait.
Microsoft/Bing inherited the flight prediction service when it acquired Farecast for $115 million in 2008, but has now indicated that it has killed the fare prediction serv
