Groupon Pushes Hotels Front and Center in Updated Mobile Apps
Skift Take
Will Groupon emerge as a larger player in online hotel sales? It's possible, but the necessary focus probably isn't there, and flash sales aren't on anyone's 2014 trends list.
After some A/B testing, Groupon for the first time has added a distinct 'hotels' tab to its mobile apps as a way to better-merchandise its lodging offerings.
The hotels tab defaults to users' current locations for a same-day booking, although the offerings, as a rule, aren't tonight-only deals.
The idea is to enable consumers searching for hotels to f
