5 Hospitality Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends. For all of our trends roundups, go here.
- Tech is helping meetings become more meaningful for attendees: The Future of Meetings in Hospitality
- What global brands can teach hotels about local adoption: Interview: Accor’s CMO on What Hotels Need to Learn From McDonald’s
- Taxes are the next step in the sharing economy's evolution: Airbnb’s Newest Plan for Gaining Legitimacy in New York City
- Hotels come up with creative content plans to engage and attract guests: Marriott International Wants to Turn Employees Into Content Creators
- Hotels answer public's plea for easier 911 dialing systems: Hotels Change In-Room Phone Systems to Allow Direct 911 Dialing
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored Tourism
Religious Tourism: The Indian Travel Industry’s Next Big Bet
The money from the pockets of Indian devotees is overflowing from the donation boxes in temples and spilling onto the travel industry. Hotels, airlines, and travel agencies are all placing their faith in the business of religion.
Startups
6 Travel Startups Raise $168 Million Over 2 Weeks: Funding Roundup
The deals are small because the tech is still young, but there’s clearly interest in where it’s headed.
Short-Term Rentals
Vrbo Needles Airbnb in New Campaign: We're 'Hotter' and 'Cooler'
Vrbo, the underdog in the competition, is getting scrappy with its marketing tactics.
Tourism
U.S. National Parks Had a Record Year. But There’s ‘No Public Announcement’ and Staffing Shortages
A record-setting year for U.S. parks may have been something to celebrate in the past, but with staffing shortages and other issues on the horizon, it's unclear whether parks will be able to cope going forward.