VisitBritain Builds Bollywood App For Indian Visitors, For Navigating British Film Spots
Skift Take
Destinations are getting more sophisticated in their marketing and engagement techniques. Giving potential visitors a tool rather than a static video or ad raises awareness and excitement for the destination.
In an effort to increase visitors from India, VisitBritain is appealing to Bollywood fans with a new app highlighting the country's connection to beloved films.
The Bollywood in Britain (BiB) Destination Movie Map, available
