Travel Inspiration Is Back from the Dead, But This Time It's on Booking Sites
Skift Take
When even a company such as Booking.com -- which is obsessed with transactions -- launches an Inspire Me feature, you know a trend is afoot. This next generation of travel inspiration features have something that earlier pioneers didn't: they are integrated lockstep with bookings.
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Just when you thought travel inspiration was dead in the form of of sites such as TravelMuse, Gtrot, Wanderfly, and Trippy, which in recent years have died, been acquired in fire sales or pivoted wildly, vacation inspiration is back -- with a twist.
Iberia, Emirates, Booking.com, TripAdvisor, and easyJet are among a bevy of airline and hotel-booking websites that have launched inspirational features to supplement their "normal" search and booking processes.
That's right, these inspirational tools, which are designed to get people off their couches and into planes and hotels, provide an alternative way to search for a vacation on booking sites.
The aforementioned first generation of vacation-inspiration sites generally were separated too far away from real-world transacti
