Orbitz Gets Friendly With TripAdvisor After Kayak Relationship Ends
Skift Take
Alliances are shifting in online travel as Orbitz cozies up to TripAdvisor after several years of bad blood between Kayak and Orbitz. TripAdvisor may have found a partner in Orbitz for help in booking hotels directly within TripAdvisor's mobile apps.
Kayak broke the heart of Orbitz Worldwide, and now TripAdvisor has stepped up as the Orbitz rebound guy.
And all of this is taking place as Orbitz saw its stock price fall more than 9% to $8.13 per share on March 19 as a Goldman Sachs analyst downgraded the stock to "sell," from "neutral," with the end of Orbitz's exclusive 5-year relationship with Kayak cited as one of several factors behind the revision.
Orbitz and Kayak had an exclusive promotional relationship for five years, and Orbitz was generating meaningful air ticket revenue from the relationship until the duo had a falling out, and ended the relationship December 31.
Enter TripAdvisor, which has provided Orbitz wit
