The Future of Location Information in Travel Planning and Discovery

Yesterday we launched a new edition in our Skift Trends Reports series. “The Rise of Location Data in Travel” looks closely at location data, which has become the engine that powers many of the digital recommendations travelers use to plan their trips, choose accommodations and select local businesses. Are destination marketers, tourism boards and hospitality industry doing enough to take advantage? Below is an extract. Get the full report to get full understanding. A recent Google Study found 70% of travelers start their research online before they decide where they want to