Priceline Dominates Paid Search, With Expedia Playing Catch Up
Skift Take
Expedia is going to ride Trivago until the last bull has left the arena, and it is putting a lot of digital marketing money behind its prize, particularly in Eastern Europe.
The Priceline Group is almost omnipresent in paid search in emerging markets, Expedia Inc. is a distant second, but gaining, and TripAdvisor is hardly in the conversation, a survey found.
In a PiperJaffray web-scraping survey in February 2014 of these companies' search engine marketing placements for hotels in 34 emerging markets in Europe (12 markets), APAC (9), the Americas (11) and Africa/Middle East (2), it found that Priceline companies were present 100% of the time, Expedia had ad
