Expedia Loses Co-Branding With Groupon on Travel Flash Sales Product
Skift Take
Groupon and Expedia have downgraded their partnership. Whether it was a mutual decision as both parties claim or push came to shove, it was clear that these two big brands weren't going to smoothly co-exist forever.
Groupon believes its Getaways flash sales vacation-package product could become a multibillion dollar business, but if it evolves into such a behemoth, it will do so without Expedia sharing the limelight.
Groupon Getaways With Expedia, which debuted in the summer of 2011, has dropped the Expedia co-branding.
The partnership, which saw Expedia supplying hotel and vacation package inventory to Groupon Getaways in North America, and Groupon independently sourcing some deals on its own in the U.S. and handling it all itself abroad, apparently hasn't ended.
"It's not ended, it's evolved," Simon Goodall, Groupon's general manager of travel, tells Skift, referring to the Expedia partnership. "Expedia remains an impo
