Orbitz and Kayak End Five-Year Exclusive Relationship


Skift Take

Orbitz will feel the most pain from the end of its exclusive relationship with Kayak, and will try to make up for it by forging new relationships with other metasearch players around the world.
Orbitz Worldwide and Kayak have had a close, but rocky relationship over the last few years, and now that their agreement has expired without being renewed, Orbitz is poised for a negative hit in 2014. In the fourth quarter, Orbitz Worlwide's standalone air revenue declined nearly 11% year over year -- and this is while the Orbitz-Kayak agreement, which expired December 31, was still in place. Speaking during the Orbitz Worldwide fourth quarter earnings call February 13, officials sai