TripAdvisor Ad Spending Takes A Chunk Out of Q4 Earnings
Skift Take
TripAdvisor's substantial ad spending in the fourth quarter was expected, but it doesn't appear to have triggered the gains that the hotel review site expected.
TripAdvisor's fourth quarter TV ad campaign took a chunk out of earnings and margins, the company reported.
For the fourth quarter, when the ad campaign began in earnest, TripAdvisor's adjusted EBITDA (e
