First read is on us.

Subscribe today to keep up with the latest travel industry news.

Skyscanner Wants to Be a Global Player, Claims Its Growth Is on Steroids


Skift Take

For years Skyscanner launched a plethora of country domains as if it were a major global player, which it wasn't. Now it is finally starting to put a little meat on its bones outside of Europe, and its competitors are only now starting to pay attention.

Skyscanner, the flight-metasearch service that is branching out into hotels, says its revenue increased 96% to $108.6 million in 2013, its fastest pace in three years.

The Scotland-based company, founded in 2001 and a bigger player in Europe than the U.S., has expanded into Asia-Pacific over the last couple of years and recently into the Americas, and is striving to become a global player.

The revenue number would make Skyscanner roughly one-third the size of Kayak, which in its last full-year public financial disclosure reported that it generated $292.7 million in revenue for 2012.

Beyond the Boast

As a private company, Skyscanner can publish performance numbers without much scrutiny, so a bit of skepticism is in order.

For example, in late November Skyscanner CEO Gareth Williams told Skift that the company was on track to do $6 billion in air ticket gross bookings in 2013.

Asked today whether Skyscanner had acheived that mark, a spokesperson said Skyscanner reached $7 billion in air ticket gross bookings in 2013, meaning it supposedly busted its objectives by more than $1 billion within the span of about 5 weeks.

Skyscanner also didn't disclose any profit or loss numbers.

If the revenue numbers are to be believed, an executive at one competitor gives Skyscanner some grudging respect, saying exceeding the $100 million revenue mark is an accomplishment.

"Plus they doubled revenue in a year," the competitor said. "Credit where credit is due."

CFO Shane Corstorphine says the company's growth has been driven by both its Web and mobile platforms, with Asia-Pacific being especially on the upswing.

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored