Priceline Pokes Fun at Super Bowl Ads by Speeding Them Up on Vine
Skift Take
Travel companies are getting smarter and quicker at using social media to tap into the power of the second screen during large viewing events. This Super Bowl will be a battle of the brands as much as the teams.
Priceline is tapping into the power of the second screen with a social media campaign timed to coincide with Super Bowl this Sunday.
In an effort to promote the booking site's Express Deals, Priceline is creating "express" versions of othe
