Amadeus Branding Campaign on Future of Travel Places Itself In Central Role
Skift Take
Whether or not it plays a central role in reshaping the future of travel, give Amadeus credit for reshaping and repositioning the future of Amadeus. Once primarily a distribution outlet for travel agencies, Amadeus was an early mover into airline IT, and now it is building its hotel tech and search business, as well.
How does a global, business-to-business travel brand reinvent itself and portray its relevance in reshaping the future of travel?
Amadeus, the Madrid-based travel technology company, with its large airline and travel agency customer base, and $3.2 billion in revenue for the first nine months of 201
