Google Is Helping the Largest Asian Airline Target Outbound Chinese Travelers


Skift Take

Google's China Southern Airlines agreement is a big win for Google's airline business in Asia, and will help the airline deal with the international proclivities of the new generation of Chinese outbound travelers.
Google China relocated from the mainland to Hong Kong in 2010 after hacking attacks and much government censorship, but it has secured a new foothold in China of a different sort by striking a technology deal with the largest airline in Asia, China Southern Airlines. The multi-year agreement has little to do with standard Google search per se, but instead SkyTeam member China Southern Airlines has agreed to b