2014 Archives
Media and PR
Travel Booking Sites Spent $624 Million on TV Advertising in 2014
While the Trivago Guy's love-him-or-hate him TV ads garnered a lot of media attention in 2014, it was the Expedia brand that really kicked butt on TV.
Online Travel
Online Travel Gets a Woman CEO and a Rebrand
Toni Portmann inherits the distribution side of the Pegasus business, which formerly provided both hotel reservations services and distribution. In so doing, she will lead the healthier segment as the hotel reservations' portion has drastically given up market share over the last few years.
Airlines
The Cost of Great Airline Design Can Be Measured in Delays and Dollars
It’s the old story: Do you want it quickly or do you want it to be special?
Hotels
How Starwood and Other Hotels Turn to Videos and Music to Reach New Guests
Is it a hotel you can dance to? For some brands that's become a more pertinent question.
Tourism
U.S. Outbound Tourism Snapshot for October 2014
Travel slowed in October as leisure trips came to an end; however, year-over-year growth exceeded previous months suggesting more consistent travel patterns emerging after the recession.
Airlines
Measuring the Value of Airline and Hotel Loyalty Points in 2015
Loyalty points are a currency that requires an expertise of a George Soros to take the best advantage of.
Tourism
Reauthorized Brand USA Decides to Keep Public Relations Agency
It's all systems in status quo mode as Brand USA will continue to do its thing over the next few years.