This high-profile IPO from Blackstone is basically a fundraising drive for Hilton to pay down debt. Most everything else stays the same: Blackstone isn't selling any of its shares and will continue to control the chain.
Due to the ubiquity of "design hotels," the next generation of hip lifestyle hotels are attracting today's most trend-conscious consumers with improved comfort, service and cultural experiences, as well as head-turning design.
In this day where user-experience triumphs everything, a forward-looking brand like Starwood is doing itself a disservice by forgetting the commonsense 101 on keeping survey friction at minimum, and using the digital tools to make feedback loop easier, not harder.
With the exception of Tijuana, the two Mexican states that make up Baja California were safer than any American city over the last decade, so it's good to see U.S. travelers return.