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… If you could do anything to improve the flying experience, what would it be?

This week, Gizmodo asked a handful of pros in different fields that very same question. We’ve heard from textile designer Elizabeth Whelan, customer experience designer Matt Rolandson, co-working and retail expert Rena Tom, and, today, we’re talking to Doug Yakel, public info officer at San Francisco’s very own SFO. SFO is an international hub that’s become truly beloved in the past few years, thanks in large part to its efforts to make the experience feel like the city itself. Here’s what he had to say about upping the airport concessions game.