Tom Horton may be losing reigns of the world's largest airline, but he's walking away with the knowledge that he helped seal an industry-shaking deal and that a plump severance package awaits.
Passports with Purpose and its sponsors can leverage a worldwide network of travel suppliers who want to make a positive impact while also getting a shot at a good trip.
The place list isn't a great measure of the most popular travel destinations, because the posts are a mix of landscape, attraction, celebrities, and clothing.
If advertisers find Twitter's new tailored audiences advertising product effective, you can expect a whole lot more of it. This retargeting could be a perfect fit for tours and activities companies as they try to sell tours while travelers are in-destination and looking for something to do. Or how about a car rental offer served up just as someone debarks a flight? These sorts of things are coming.
This is the first step forward the Frommer's team has taken online since grabbing the rights to the name and series back from Google earlier this year. There are many more to go.
Travelers' unstoppable move towards mobile booking and planning provides companies an enormous opportunity to stay in contact with customers on a real-time basis during every stage of a trip.
Airports are becoming destinations with luxury retail and local hotspots available to any flyer passing through. And they offer new brands a more temporary, affordable spot to gain awareness during heavy traffic times.