6 Hospitality Trends We’re Tracking at Skift This Week
![](https://skift.com/wp-content/uploads/2013/12/placeit1.png)
Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends. For all of our trends roundups, go here.
- Hotels use tech to improve digital property tours: Google Is Helping Hotels Provide Guests with Virtual Property Tours
- Families make Florida the most popular place for vacation rentals: Florida Is the Most Popular Vacation Rental Destination Yet Again
- Travelers look to hotels to help them gain insight into local culture: What Hotels Can Learn From the Sharing Economy
- Hotel packages put the emphasis on sleep: A Good Night’s Sleep Is the Latest Trend for Hotel Packages
- Lawsuits challenge the way hotels and online travel agencies do business: Germany Probes Expedia and Booking.com on Hotel Rate Contracts
- Lawsuits challenge the way hotels and online travel agencies do business: UK Edges Closer To New Discounting Rules For Booking Sites and Hotels
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored Tourism
Will Travelers Pay More for Green Trips? That's Not What Booking Holdings' CEO Is Seeing
Reducing emissions remains a critical issue in Europe's tourism strategy. It’s a steep challenge, but bringing everyone together to debate it can't be a bad idea.
Airlines
Trump Presses for Air Traffic Control Overhaul, Elon Musk Points to 'Rapid' Upgrades
President Donald Trump said he would speak to congressional leaders about passing a “single bill” to overhaul the nation’s air traffic control system.
Hotels
Hilton CEO: Post-Election Bump for Business Travel and China Rebound
Hilton's loyalty program has 211 million members now. That's a lot of people who might be sad if a future AI tool books them into a Marriott instead. So executives are investing in AI to keep as much control over hotel booking patterns as possible.
Tourism
Russian Tourists Have Flocked to Dubai - Now Moscow Wants UAE Travelers
Moscow is looking to get more UAE travelers flying in after Dubai has enjoyed a surge in Russian business since 2022.