Ctrip Leads $100 Million Investment Into China Car Rental Company
Skift Take
It is rare, if not unprecedented, for a major online travel agency such as Ctrip to invest in a supplier, in this case a large car-rental company. Rest assured this is not a passive investment; the two parties plan to take advantage of the relationship.
China's largest online travel agency, Ctrip, led a $100 million equity investment into Shanghai-based eHi Auto Services, becoming the second largest investor in the car-rental firm.
Enterprise Hold
