Native Apps Vs. the Mobile Web: What Works in Mobile Booking

Last month we released our latest report, “The Rise of Mobile Booking in Travel“, looking at how mobile booking, while still in early stages, is one of the biggest growth areas in online/mobile travel. It is the most definitive state-of-the-market report on this big growth sector in travel. We’re extracting a portion below on native apps vs mobile web for mobile booking. Booking with native apps that run in Apple iOS or Android trump br