How to Design the Next Generation of Great Hotel Websites
Skift Take
Canadian design agency Wallop continues to set the benchmark for hotel websites through intelligent photo/video storytelling and streamlined information architecture.
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The Wickaninnish Inn on Vancouver Island won Travel+Leisure’s Best Hotel in North America award in 2002. With the ensuing exposure, the hotel owners wanted a world class website to match the hotel experience, so they hired Stephen Saugestad and his team at Wallop, a digital marketing studio based in Vancouver and Montreal.
The new interactive, visually-driven website was the first of its kind, showcasing the hotel’s spectacular scenery using an interactive widget on the homepage that ultimately set the standard for the industry.
In 2011 and 2012, Singita Safari Lodges' Grumeti Reserve in Tanzania won T+L’s World’s Best Hotel. Singita’s new website was also designed by Wallop, which is one of five final nominees in the 2013 Pixel Awards travel category.
Presently, Saugestad is leading the digital strategy on The Brando, a 30-room eco-resort that will redefine sustainable luxury travel on what was actor Marlon Brando’
