Germany's Largest TV Network Acquires Booking Site Weg.de
Skift Take
TV and travel technology companies have long looked to the day when people would be booking travel from their TV remote controls, and now the advent of Web-based smart TVs could accelerate innovation. Still, the marriage of TV, on the one hand, and trip planning and booking, on the other, has yet to be consummated. ProSiebenSat.1 and Lonely Planet are among companies giving it a try.
The venture arm of Germany's largest TV network, ProSiebenSat.1, has acquired Comvel GmbH, which operates two Munich-based online travel agencies, weg.de and ferien.de.
Seven Ventures' acquisition of Comvel is subject to regulatory approval. Terms of the deal were not disclosed.
