Health-Conscious Hotel Brand EVEN Launches Lifestyle News and Tips Site
Skift Take
This is a genius use of content marketing for the new hotel brand, which is providing useful information for its guests as well as creating a new source to attract new customers and raise brand awareness. Now it just needs to open one of the hotels.
InterContinental Hotels Group's new wellness brand EVEN Hotels is launching a website with news and information that help road warriors make healthy choices.
The site wellwellwell.com will feature original articles and tips from influencers in the health and
